Hi, I'm Sasha!

I shape consumer and enterprise platforms, challenge assumptions, and build systems that scale. I love making complicated things feel obvious.
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New York, NY
Smiling young woman with long brown hair wearing a white sleeveless button-up shirt.

How I Work

I've always been drawn to improving everyday challenges, planning carefully, and refining details. That mindset naturally led me to product design.

I began my career in EdTech, designing software for educators before moving into connected products, from security cameras and smart locks to B2B platforms focused on industrial safety.

Today at Fortune Brands Innovations, I deliver UX work for Yale's consumer-facing smart home app, while also leading a team of product designers developing two interconnected platforms for Master Lock:

  • One focused on connected lockout/tagout for industrial safety;
  • Another that helps enterprise customers manage those systems at scale.

I enjoy turning users' challenges into intuitive experiences through thoughtful interaction design, clear information architecture, and scalable systems. My work spans the entire design process, from discovery and strategy to a polished dev-ready spec documenting every scenario and condition.

Designing for industrial environments has reinforced that accessibility isn't just about meeting standards - it's about creating products people can rely on in low light, extreme temperatures, and while wearing gloves and other PPE. When safety is on the line, clarity becomes a product requirement.

To move faster without sacrificing quality, I use AI tools including Claude, ChatGPT, Claude Code, and Figma Make to accelerate research synthesis, UX writing, exploration, and rapid prototyping. That leaves more time for the work that matters most: understanding users, collaborating with teams, and making thoughtful product decisions.

At the end of the day, I'm motivated by the same challenge that first drew me to design: helping people navigate complexity with confidence.

What Also Matters

Much like in design, I strive for a holistic approach to well-being and growth — from what’s on my plate to how I spend the little free time I get as a parent with a full-time job. I care deeply about health and the role that daily movement and a balanced diet play in feeling grounded and energized, and I try to pass those values on to my kids. I love playing tennis for its blend of focus and motion, and piano for the calm and creativity it brings. Whenever possible, I head outdoors with my kids — exploring, or simply enjoying the joy of being outside together.

Smiling woman holding a red tennis racket over her shoulder outdoors in a residential area.